Ambulo sign photo
Ambulo map
Ambulo stickers
Ambulo ads
Ambulo ads
Ambulo logotype
Ambulo coffee label
Ambulo coffee cup template
Ambulo cap
Ambulo crumpet
Ambulo window location GPS
Ambulo menu
Ambulo pinafore
Ambulo sandwich
Ambulo staff serving
Ambulo greaseproof paper
Ambulo tee
Ambulo tote bag
One of the formative concepts for the all day café Ambulo was travel, and the notion of that through a changing food offering. Lettering on old maps can be playful and we considered how this could also reference travel and movement. We used the map again to pilfer the grid (*reference*) to create a uniform but still flexible alternate approach. The contrasting yet symbiotic languages provide an elastic and open identity structure.