One of the formative concepts for the all day café Ambulo was travel, and the notion of that through a changing food offering. Lettering on old maps when signifying the name of a wood or river was used almost playfully and considered how this could imply travel and movement. We used the map again to pilfer the grid (*reference*) and created a uniform but still flexible alternate. The contrasting yet symbiotic languages provide an elastic, and open identity that is flexible to suit each purpose.
(Photos: India Hobson