Haarkon's content is all around us, but they interact with their audience in a digital space. For this initial branding project it was not possible to make the more regular archeological excavation in search of material, so it was through the fictional genealogy and aesthetic of a 'found' artefact — a Haarkon Adventure ticket — that an identity was 'discovered'. This initial illustration intentionally looks to the east in aesthetic while the lead typeface echoes some of the brands Scandinavian roots. The ticket eventually manifesting in reality as the first volume of Haarkon Adventures
was published. The characters represent India and Magnus, the Haarkon Adventurers themselves.