Normal was originally created during agitated notions of normalcy brought into sharp focus by quarantine. The typeface used is an extra condensed black version of Noto, a collaborative type family from Monotype and Google which since 2019 replaced Verdana as Ikea’s brand typeface. In 2020 it was used for its catalogue, the most widely distributed publication in the world at over 200 million copies covering over 800 languages. The catalogue’s spreads project false normals, ideal family life and individuals emancipated by simple furniture solutions, a spectacle we aspire to. → Shop