Public
Beermats artwork
Public brand image
Public logo presented in ruins
Disassembled logotype.
Original Public logbook
Original logbook and handwriting.
Public pre-launch images
Pre-launch campaign using images of the closed bathroom with deconstructed lettering.
Public menu spread
Public menu spread
Original Public handwriting
The original handwriting pulled from the logbook. The lazy kink and rhthym of the lettering apparent. K
Public pre-launch images
Public exterior sign
Public Ashoka guest menu evening
Public ice cube
Public print artwork
Public interior photo
Public scotch, kombuca and cocktail labels
Public website image
Public Christmas Poster
Public brand image
Various Public altenrate icons
Public menu cover
Cocktail book format referencing the original found logbook.
Public brand image
Public is a table service bar in what was once a public bathroom built in 1896 alongside Sheffield Town Hall. The Public logotype was lifted — as an archeological artefact — from the logbook scribblings of a semi-literate bathroom attendant. The letterforms were disassembled to create a playful visual language that would maintain the lyric without the persistence of a singular logo. This was paired with the typeface Maison, its utilitarian nature a contrast to the more gregarious lyric of the lead branding.